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Promoting Efficiency and Sustainability through the Intelligent use of Energy and Information
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I happened to be traveling on business the day after St. Patrick’s Day, and I came across the perfect addition to my limited Irish attire. The Kelly-green baseball cap had the words “THINK GREEN” embroidered on the front, with the “I” in “THINK” serving as the trunk of a white oak tree. Now it must be known that, in addition to the pride of my Irish heritage, green has always been my favorite color, I love plants and nature, and the beautiful emerald is my birthstone. So it all fits together quite well.I happened to be wearing this hat when I walked into a local restaurant. The young man who took my order recognized me as a regular customer, and offered his unapologetic protest. “I’ll think green when it’s convenient,” he said, smiling and not the least bit ashamed of what he’d just said. We had a brief but friendly dialog rather than a debate, but it left me wondering about how to appeal to his perspective. Read the rest of this entry »
